In our research project we created a new corporate graphic image of Secondary School of Mechanical Engineering, Mechatronics, and Media about what is important for successful brand marketing. With the help of surveys and interviews we researched the view of students of ŠCC SMM, teachers and other high school students on the appearance and graphic image of our school. It is obvious that students and professors want new graphic images and promotional products. They show a sense of belonging to our school and believe that the appearance of the school is good. Following the research, we designed a new logo and promotional products which will be used by students, their parents, future students and teachers of our school.